5 Tips to Book Your Product Photographer

Entrepreneurs are very busy juggling many hats throughout the work day, from salesperson to creative marketer. The tasks are challenging, however there are multiple tools to help get the job done, quickly, efficiently and affordably. Outsourcing has allowed small business owners to grow faster than ever before. Utilizing selling platforms such as Amazon, Shopify, eBay, and other e-commerce sites, sellers can set up a store in less than 1 day. Plug-in payment portals such as PayPal and Stripe, help sellers get paid in under 1 minute. We are fortunate to live in modern times, allowing us to accomplish so much in so little time.

Booking a product photographer can be accomplished with little effort once completing a quick search online. A slew of product photography companies come up for the choosing. As an entrepreneur it’s your decision which photographer suits your needs best. The following are 5 Tips to book your product photographer.

1.    Review product photographers’ websites for sample work in their portfolios. Look for similar product photos, which will help you visualize your product photographed by this particular photographer.

2.    Once deciding that you like the quality of the photographer’s photos, look a bit further through their website learning what is required of you to work with the photographer. All directions should be straight forward and simple.

3.    So far so good, the next step is pricing. There should be a page with a price list. This is very important!. A crisp, clean photo at an affordable price is attainable.

4.    Contact the photographer that meets the first 3 tips. The photographer’s response time will tell you all you need to know regarding their reliability and customer service.

5.    Now that you’ve decided on a photographer, set up a time frame for the photos to be completed and confirm that revisions are included in the price quote.

The faster the photographer is booked, the faster your product will be available for purchase. Utilize product photography outsourcing to increase sales and give your business a professional big brand image. It’s quick and easy with these 5 Tips!

  Professional Product Photography by Product Photography Superstar

Professional Product Photography by Product Photography Superstar

5 Styles of Product Photography Explained

“A picture is worth 1,000 words.” Yes, it certainly is. A great professional photo increases sales, as well as brand confidence. Our future is all about purchasing products online, and the items with the best photos always win. It’s simple and affordable to upload a high quality product photo when you hire a professional product photographer. Nobody knows your product better than you do, so with just a little homework you can find the right style for your product photos.

Style #1 – Single product photo on a pure white background. Classic, clean and crisp! This style is the most economical and competitively priced. It's an easy to reproduce format when adding product photos to a website at a future date. This style of photography is very direct and showcases the product extremely well.

Style #2 – Multiple products photo on a pure white background. Still classic, however it conveys at line of products emphasizing a brand. This style of photography gives the buyer a larger picture of your product line all in one photo. Expect to pay more for a multi-product photo.

Style #3 – Single or Multi-product photo with props in the background. This style of photography adds color and dimension to the photo. It works well for a single advertisement promotion or social media post, however it causes a loss of continuity when used on a website, and may not be allowed on certain e-commerce platforms.

Style #4 - Product photo with graphics and text. Easily added to any photo, graphics and text will help describe the products size, as well as how to use a product. This an affordable addition to any photo and highly recommended for selling on E-commerce platforms such as Amazon.

Style #5 – Lifestyle photos on location. Top of the line product photography that conveys an experience along with an atmosphere for the product use. Lifestyle photos can include models as well as props. The sky’s the limit when it comes to lifestyle photos, from the simple glass of wine on a granite counter top to models toasting with glasses of wine on a beautiful beach at sunset.

Your budget along with the type of product will determine the style of product photography needed. Common products will do just fine with a single photo on a white background. New products that need explaining will do better with lifestyle photos. A combo of photography styles will always be the best choice to increase product sales.

  PRODUCT PHOTOGRAPHY SUPERSTAR

PRODUCT PHOTOGRAPHY SUPERSTAR

How to Prepare your New Product Launch

Excitement is in the air as you begin the preparations to launch your new product to the world! After spending months creating, building, branding, and packaging your new product it’s time to post it on all e-commerce platforms for the world to see and hopefully purchase. Creating a new product is the ultimate goal for all entrepreneurs, whether it’s a new service or a new physical product, it can potentially bring in a large revenue. Now is the time to implement your marketing and sales strategy to the best of your ability as well as budget. 

4 Tips for a Successful Product Launch

1.    Product Posting - Send your product out into the world on all platforms, social media, E-commerce, blogs, and e-mail blasts. Use professional product photos along with a well written product description. Make a statement to the world that your brand represents excellent quality, and is better than all the competing products on the market. It’s simple and cost effective to utilize a professional photographer.

2.    Advertise - Even with a tight budget, advertising is key when launching a new product. Know your costumer, and you will know the best way to reach them. Adwords, Facebook, Instagram, Amazon Ads, etc., are all good conduits to getting eyeballs on your product postings. How much you can spend on these ads will be determined by your budget as well as your product sales reinvestment into advertisement. Regardless of how much you spend on ads, ensuring that the product posting is eye-catching and inviting is what maters the most, or the potential customers will just move on quickly and your ad dollars will be wasted.

3.    Keep Up the Momentum - Your product is listed and posted everywhere possible, the word is about your product is spreading, and the sales are flowing in! Now is the time to keep posting new product photos, stories from happy customers, and creative articles about your product’s industry. Interaction is key for all successful products and brands. The rewards of increased sales are worth the effort.

4.    Retail to Wholesale - Once the product enjoys direct retail success, it may be time to move up to wholesale sales to chain stores. The profit per unit it less, however the sales are much larger and will give your product a huge advantage for brand recognition. When reaching out to chain stores providing the proper sales material showcasing your product is essential. Excellent professional product photography along with a well written product description and a detailed master unit packaging and pricing list is a must. Wholesaling your product will take it to the next level of potential worldwide sales!

The best advice for a successful product launch is putting in the time and effort to market your product to the most receptive audience. Putting your best foot forward with professional product photos and exciting product descriptions will give your product a considerable edge against the competition!

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4 Things to Look For in a Product Photographer

Search and you will find pages upon pages of product photographers on any search engine site. The choices can be overwhelming and confusing. However the process can be simplified with these 4 Things to look for in a professional product photographer.

1.    Communication - This is the key to getting the photo you visualize. You are the expert on your product, and know how and where you plan to use the photos. Your product photographer needs to have good communication skills, following your sample layout photos or detailed instructions.

2.    Experience - The product photographer needs to know the size and background requirements from sites like Amazon and other e-commerce platforms. The product photographer will be responsible for finding the best angle and lighting to ensure your product will be shown in the most eye-catching way possible. An experienced product photographer will save you time and money, getting the best set of product photos the first time around.

3.    Product Specialization - Most products can be photographed by any product photographer, however there are certain items that truly require an expert in that field. Jewelry, silverware, glassware and clothing all require a product specialist.

4.    Budget - Product photography prices can have a vast range, from the economy of a single item on a white background, to the luxury of lifestyle photos with models on location. Know your budget, so you can easily find the right photographer that fits well with your pocket.

Ultimately the most important Thing in finding a product photographer is to get started. Purchase a minimum of photos from the product photographer of choice and see how things go. It’s as simple as that!

  www.ProductPhotographySuperstar.com

www.ProductPhotographySuperstar.com

JEWELRY PHOTOGRAPHY

By far the most changeling by product type, jewelry photography is as difficult as the results are beautiful when done well. Each piece of jewelry must first be cleared of dust and fingerprints, and then displayed at the correct angel for maximum appeal. Next come the lights, position and settings are crucial to achieve the best reflections. Too much light and the product is lost, too little light and the dimensions of the piece will look flat. However the real trick to jewelry photography is the lens. A Macro Lens is mandatory for achieving a detailed, sharp image. A good quality Macro Lens can be quite expensive, however it's a very valuable tool. Now we get to the camera, a DSLR is a must. The camera settings ISO and F-stop needs to be adjusted with each item for an outstanding image. With much practice and patience, you can achieve a well trained eye. 

Part two of a great jewelry photo is the editing process. Photoshop is an excellent tool to crop, clean, and sharpen your jewelry photography. It is a time consuming job that makes a huge difference in the finished image. Photography and Photoshop editing go hand in hand. There are many You Tube tutorials to learn the basics, as well as some more advanced Technics. 

With time and effort, jewelry photography can be learned. It's up to you to decide if you have a few weeks to spend on trial and error, or if you would rather hire a professional jewelry photography to shoot SUPERSTAR PRODUCT PHOTOS each and every time.

As the saying goes "Time is Money". As a business owner this saying holds a great deal of truth. You're in the business of selling your product, not wasting time trying to figure out how to take a photo! Professional Product Photography by an experienced jewelry photographer guarantees eye-catching, clean, sharp images that will help to increase your sales. 

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jewelry photography

By Product Photography Superstar